Why I’m OK with being ‘just a mummy blogger’

A few months ago I was a guest at blogging event in London. It was attended by a vast array of bloggers – beauty, fashion, travel, lifestyle and, of course, parenting bloggers. At one point there was a rather heated discussion in which the phrase ‘just a mummy blogger’ was used. It irritated me and made me feel deeply uncomfortable. I’d go as far as saying that I felt animosity towards mummy bloggers (and parent bloggers in general). Are we lower down in the blogging food chain? Apparently so. Perhaps because not all of us take it so seriously? Perhaps because some of us do it as a hobby? I’m not sure why there’s such hostility but I don’t think it’s right.

Lately I seem to spend a whole lot of time feeling like I’m not enough. ‘In real life’ I feel awkward and embarrassed when people ask me what I do. Because, you know, I’m just a mum. And now, it would seem I’m also ‘just a mummy blogger’. Ever since that day I’ve completely lost my blogging mojo. I question everything I write because it all seems so inconsequential. What’s the point? I’m just another one of those mummy bloggers.

To be honest, I’ve probably said it myself a few times, when asked what type of blog I write. (Not that it would take a genius to work it out.) “Oh you know, I’m just a mummy blogger”. And that’s because I don’t fit into any of those other categories. And I probably never will.

Let me completely straight with you, Dear Reader. I wake up and dress myself in jeans and t-shirt (probably the same jeans and t-shirt I wore yesterday), I scrunch my hair into a bun and that’s me sorted for the day. This has nothing to do with being a mum and not having time to make myself ‘look presentable’ but because this is the way I have always dressed. That is what makes me feel comfortable. I’m low maintenance. But let’s face it, I’ll never make for a fashion blogger. And I’m certainly OK with that.

I rarely wear make up and have very little interest in anything beauty related. So, I’ll never be a beauty blogger. Well, that’s OK.

My passport is God knows where, gathering dust. I sure as hell won’t be ‘travel blogging’ any time soon. That’s fine, too.

And then there’s ‘lifestyle blogging’. This is the area I supposedly have to ‘move into’ if I want to be ‘successful’ blogger. What determines a ‘successful blogger’ anyway? Money? Stats?

The thing is, I am completely and utterly aware of the fact that I do not have a desirable lifestyle. Nor will I go to great lengths to create the illusion that I have one.

I am plain and I am ordinary.

That’s not to say I don’t have a happy and fulfilling life, of course. But I’m like any other stay-at-home-mum in any other house, on any other street, in any other part of the country.

I write about the plain and the ordinary. I write about being plain and ordinary.

I don’t want people to lust after some made up ‘lifestyle’ I’m selling. I want people to nod along as they read my writing, to recognise themselves in my words and to feel like they can relate to the things I’m going through. That, to me, makes me a ‘successful blogger’ in my own right.

Listen, I love that there are so many varieties of blogs out there. Some people are so good at what they do – they’re beautiful, inspiring and live utterly wonderful lives (or so they will lead you to believe). The internet is a big place and there’s room for us all.

But should I be ashamed because my blog mostly serves as digital scrapbook of my daughter’s life?

I don’t think so.

Should I feel embarrassed because I talk about the ups and downs of motherhood instead of, say, beauty products?

I don’t think so.

Do I not deserve to feel proud of my space on the internet because it’s not all white walls and geometric interiors?

I don’t think so.

I am just a mummy blogger. And I’m OK with that.

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Mami 2 Five



  1. Avatar April 30, 2015 / 1:05 am

    I've heard this before and actually I have probably said it before about myself too, feeling a lack of place! For me it pretty much is a hobbie though so I'm okay with that too ,) xz

    • Avatar May 5, 2015 / 4:51 pm

      I've always thought your blog was a mixture of things – parenting, beauty etc.

      I would love to blog professionally one day but at the moment I don't have the time for it so it'll remain a hobby for now. xx

  2. Avatar April 30, 2015 / 2:56 am

    I'd say that being a mummy blogger is a pretty diverse thing to be – it has huge scope and opportunities. So if I'm just a mummy blogger too, then that's fine by me!

    • Avatar May 5, 2015 / 4:53 pm

      Absolutely, it is very diverse – I wish more people (outside the parent blogger community) would realise that!

      Nowt wrong with being 'just' a mummy blogger at all – it's pretty awesome, I think! :)

  3. Avatar April 30, 2015 / 7:15 am

    At least being "just a mummy blogger" we always have something to write about….hehehe We don't have to buy the latest fashion, make up or go traveling for a blog post….I'm happy being "just a mummy blogger"….

    • Avatar May 5, 2015 / 4:54 pm

      That is very true, Kim – I am surrounded by inspiration every day of the week, my daughter. :)

      I'm glad you're happy being a mummy blogger too. We rock! :) xx

  4. Avatar April 30, 2015 / 7:17 am

    This was such a great post, I'm sure all us 'just mummy bloggers' can relate :) xx

    • Avatar May 5, 2015 / 4:55 pm

      Thank you so much, Emily. I am so pleased that so many people can relate to this post. I felt it really needed to be said as I don't think 'mummy bloggers' deserve to be any less respected in the blogging community. :) xx

  5. Avatar April 30, 2015 / 8:58 am

    First off you are not plain or ordinary, but I do understand what you mean when you say that.

    The wonderful thing about being a mummy blogger is that our inspiration is around us every day and we don't have to spend a single penny to find it. We're caterers, event planners, childrens entertainers, first responders, comforters, friends… the list is endless. We can, and do, write about every one of these things at some point and I like to think that's what makes our blogs interesting. To mangle a quote from the movies "Mummy blogging is like a box of chocolates. You never know what you're going to get."

    It's easy to feel inadequate when you read beauty blogs and they're all gorgeous, or travel blogs where they're visiting places we can only dream of. But I wonder if sometimes they might be a little envious of us too. Perhaps there are beauty/travel/fashion bloggers out there who are caught in that dreadful cycle of hope and loss and don't know if they'll ever become parents. They might view our lives and our blogs as perfect and aspirational, just as we do theirs. The grass is always greener so they say.

    • Avatar May 5, 2015 / 4:59 pm

      Thank you, Vickie. :) I'm glad you understand what I mean by being 'plain and ordinary'. For years I thought that meant being the same as 'boring' or 'uninteresting' but that's not the case at all. In fact, I now revel in being ordinary – ordinary life IS beautiful.

      I think mummy bloggers write some of the most diverse posts on the internet – it really is 'like a box of chocolates!'

      You make a very good point about the grass being greener too. It's worth stopping and thinking "What they have SEEMS great, but do they long for what I have?" Wise words as always, Vickie. :) xx

  6. Avatar April 30, 2015 / 11:18 am

    This is just THE best post. But first of all, let me just say you are not 'just' anything! You are an amazing mummy to your beautiful little girl and your blog is fab. So, you are not 'just' a mummy blogger you are a mummy blogger- say it with conviction!
    Shame on those people for making out mummy bloggers are not as good as any other type, we all have our own space and we put our heart and souls into it. Love this and love you, always xx

    • Avatar May 5, 2015 / 5:00 pm

      Thank you so much, Katy. :)

      Trust me, I am going to erase the word 'just' from my vocabulary from now on.

      I am a mummy. I am a mummy blogger. See… I'm practicing! :)

      Funny thing is, those bloggers may well be 'mummy bloggers' themselves one day. xx

  7. Avatar April 30, 2015 / 12:08 pm

    You should indeed be OK with that. You're a superb writer Jenna, one of the best around, and you need to know that. Your blog is fab because you are. You don't need to be publishing posts about perfume or cushions if that doesn't interest you. Your blog is fab when you write about what you love, are interested in and are going through…and we love you for it. Don't overthink it and just write from the heart. Your words touch me, inspire me and make me laugh out loud. Keep doing it honey :) Jess x

    • Avatar May 5, 2015 / 5:02 pm

      Thank you so much, Jess – that is such a kind thing to say. I know I lack confidence in my own writing (and many other things too) and that I should be proud of everything I do. I am vowing to stop the over-thinking and enjoy writing the things I like to write, the WAY I like to write. You are awesome and I love ya muchly. :) xx

  8. Avatar April 30, 2015 / 8:27 pm

    This is a really good post and true. I've just had a skin through your posts and they are nothing but plain. Stuff everyone else and carry on being who you are doing what you are good at! I feel quite inspired by this post and will carry on writing as a Mummy blogger and being proud xx

    • Avatar May 5, 2015 / 5:03 pm

      Thank you so much, Sarah. You're right, I fully intend to 'stuff everyone else' and do what I do best. I'm so pleased you felt inspired by this post. That means a lot to me. :) xx

  9. Avatar May 1, 2015 / 4:09 am

    Woohoo this is such a great post!! I loved reading this!! I don't know why any one feels it's okay to say 'just a…' In front of anything it's so degrading!! X

    • Avatar May 5, 2015 / 5:04 pm

      Thank you so much.

      I was left completely speechless at the time and it's taken me this long to process it and be able to write my thoughts on being called 'just a mummy blogger'. x

  10. Avatar May 1, 2015 / 1:53 pm

    You are not "just a mummy blogger", you are a fab mummy blogger. There is enough room on the internet for all of us and your blog is your space and a space to be proud of. If having a blog that is a digital scrapbook of Jasmine's life is what you want your blog to be and you are happy with that, then that is fine. I love reading your posts and your updates x

    • Avatar May 5, 2015 / 5:06 pm

      Thank you so much, Louise – such a kind thing to say. Absolutely, there is enough room on the internet for us all – I don't see why anybody else's words, blogs or opinions should be any less valued because of their blogs genre – ridiculous! I'm so glad you enjoy reading my posts and updates. :) xx

  11. Avatar May 1, 2015 / 8:31 pm

    I've been blogging for about 7 years now and this debate goes on and on. Some people just do not get parent blogging and they think we have it easy. We do just as good a job as anyone else and when we resonate with other parents going through the same crap or mundane issues as us, then we know how we can positivley impact others. Mich x

    • Avatar May 5, 2015 / 5:08 pm

      I think you've totally hit the nail on the head there. Just because others may not necessarily understand 'our world' it doesn't mean that us writing about it is any less valuable or noteworthy. I don't care about nail varnishes but I wouldn't describe someone as 'just a beauty blogger' if that's what they chose to write about. Each to their own. x x

  12. Avatar May 1, 2015 / 8:45 pm

    Too right!

    I always say I am a parenting or family lifestyle blogger, sort of sounds a bit fancier I suppose :) but I am one hundred percent a mummy blogger and proud of it too!

    • Avatar May 5, 2015 / 5:09 pm

      Haha – I am sure I've said the same thing for the exact same reason, Sanna!

      Good for you for being proud of what you do! :) xx

  13. Avatar May 2, 2015 / 5:36 am

    This is a fantastic post. I feel so far out of the blogging loop because I can't help looking at stats and feeling sorry for myself. But I need to remember to be proud of what I have And that I am blogging for me and my family. Xx

    • Avatar May 5, 2015 / 5:10 pm

      I've been there and I know what you mean but I stopped looking at stats a while ago – I'm much happier for it.

      You are keeping memories for your children, that in itself is something to be very proud of. I always think that anything else is a bonus! :) xx

  14. Avatar May 2, 2015 / 5:47 pm

    Fabulous post!! Not a single one of us is 'just' anything, even if that's sometimes how we feel. We are wonderful and that's totally irrespective of stats, make-up, passport stamps or money!xx PS You're wonderful and you are raising a beautiful daughter, there's nothing 'just' about that!xx

    • Avatar May 5, 2015 / 5:21 pm

      Thank you so much, Hannah. You are absolutely right, we aren't 'just' anything. We rock!!

      I appreciate your kind comment very much. :) xx

  15. Avatar May 2, 2015 / 5:47 pm

    I think you can see that your post struck a chord. I'm just a mummy blogger. I blog about being an adoptive mum mostly but I can't compete with the big blogs and nor do I want to. We all have our own way of blogging and that's what makes it all so great. Writing is personal and if you write about what inspires you then it will probably be great writing. Be it about fashion, or travel, or the most expensive beauty product there is to buy or the jeans that will make your arse look smaller than Kylie's. Your life inspires you to write. Ther's no "just" about that……

    • Avatar May 5, 2015 / 5:23 pm

      I wasn't quite expecting this reaction to my post, in fact, I nearly didn't publish it at all because I felt like I was moaning. I read lots of the 'big blogs' and I love what they do but I can't compete either – and like you, nor do I want to. For now, blogging is a hobby and I always want to enjoy it – else what's the point? Thank you for such a wonderful comment. I am erasing the word 'just' from my vocabulary! :) x

  16. Avatar May 2, 2015 / 7:41 pm

    your write so beautifully Jenna and hey not wrong with being a mummy blogger its great! x

    • Avatar May 5, 2015 / 5:24 pm

      Totally agree – I love being a mummy blogger – never short of inspiration, that's for sure! :)

      Thanks so much, Amy. :) xx

  17. Avatar May 2, 2015 / 7:50 pm

    Great post, and I agree with it all…to be honest, a mummy blogger could be classed as a lifestyle blogger anyway, it's about their life. I don't feel ashamed at all. I do better than I could have imagined when starting my online journal. It's now a proper, settled blog, and I'm proud of what I have. I also spend a lot of time on it, and I know my way round social media, google, analytics, as much as any other blogger from a different genre. Parenting bloggers also cover a lot of variety.

    As long as we're all professional in the way we run our blogs, and interact with others, then I think we're all doing a good job.

    • Avatar May 5, 2015 / 5:26 pm

      I have often thought the same about the mummy blogging/lifestyle thing too! It is MY lifestyle afterall, and whilst it may not be as glamorous as some – that doesn't mean there are any less value in my words and opinions. :)

      I'm glad that you are proud of your blog (as you should be). :) xx

  18. Avatar May 3, 2015 / 9:20 am

    Oh my gosh! Great post, I am fine with it too I suppose it's not interesting to some but thats the whole point of blogging isn't it? We can find collective groups where we have a common ground x

    • Avatar May 5, 2015 / 5:27 pm

      Thank you, Heather. :)

      Nope, it's not interesting to some – but then make up and fashion bore me to tears. Each to their own. There's room for us all. :) I love that there is an awesome parent blogger community too – it's one of the best bits of blogging for me. :) xx

  19. Avatar May 3, 2015 / 10:25 am

    So much of this resonates with me too, Jenna. I'm not high fashion, I don't have a fancy house, I don't wear makeup. But that doesn't mean we don't have something to say. Maybe we'll never get rich as mummy bloggers (or, fingers crossed, hopefully we will! :-) ) But, if your readers enjoy and are helped by what you write (which they do!) isn't that success?

    • Avatar May 5, 2015 / 5:30 pm

      You sound like my kind of lady, Shannon – it feels like people like me, you – us – are few and far between. I wonder if I'm alienating myself sometimes because of the way I live but I can't BE any other way. This is how I am. People can like it or lump it. :) I would love to be a professional blogger one day, but I'm enjoying doing it my way for now and on my terms. Our blogs are a success in their own right, definitely agree with you on that one. :) x

  20. Avatar May 3, 2015 / 10:57 am

    Jenna great post your writing is beautiful, I live by one rule on my blog being me and only me. Blogging is about being you and true to yourself. I don't compare myself to anyone else because what is the point they are not me. And you really underestimate yourself, you have a beautiful life with a beautiful healthy little girl a lot of people would give their right arm for that. so be proud of yourself and what you have achieved x

    • Avatar May 5, 2015 / 5:32 pm

      Thank you so much, Sarah. :)

      I think that is a good rule too. :) There really is no point comparing (easier said than done, I know) – we all just have to do our own thing, enjoy it and be true to ourselves. And I know I should give myself more credit than I do, it's just not in my nature. :) xx

  21. Avatar May 3, 2015 / 12:06 pm

    Great post sweetheart — but don't ever think you're JUST anything!! You're a brilliant mama, a great friend, a fab writer, you're funny, you're brave and you write beautifully xx

    Caro | http://www.thetwinklediaries.co.uk

    • Avatar May 5, 2015 / 5:33 pm

      Thank you, Caro. That's such a lovely comment and it has put a big smile on my face. :) xx

  22. Avatar
    May 3, 2015 / 7:58 pm

    Oh my goodness. This has made me quite angry. 'Just a Mummy blogger' as if you could ever be 'just a Mummy'. Mothers are the most important people in the world and it is great that you (we!) are blogging about it. We could be blogging about shoes. Now, I am not sure that I would want to be 'just a shoe blogger'. Keep being a great Mummy blogger.


    • Avatar May 5, 2015 / 5:34 pm

      Thank you so much. I was angry too but in the end, what those people actually did, was give me a reason to evaluate all that I do and realise that I'm not 'just' anything. WE are not just anything. :) xx

  23. Avatar May 3, 2015 / 11:21 pm

    This kind of snobbery is sorely misplaced and often originates from people who have little understanding of the world beyond their own perspective. The vast majority of bloggers, regardless of what field they are in, are hobbyists rather than full-time, and do so for a whole host of reasons, all of them valid. As a mum (or a dad), you're wriging from experience about a topic that is common to so many others. That in itself sounds like a pretty good reason to blog to me. It's not for everyone, of course. But then I have not the slightest interest in, say, fashion blogs – but that doesn't mean they're any less valid just because they're not my bag.

    • Avatar May 5, 2015 / 5:38 pm

      Absolutely spot on. Not everything that everyone writes on the internet is going to be our 'bag'. But that doesn't make it any less worth of writing about it. Snobbery is exactly what it is and I do not understand it in the slightest. I would never describe anyone as 'just' anything. If somebody is passionate about what they blog about then who am I to disrespect that? Each to their own. :) x

  24. Avatar May 4, 2015 / 12:15 am

    Let's say it together… I'm a mummy blogger and I'm proud!! Because do you know what I am proud. It's the best thing I've ever done and your blog Jenna is beautiful xxx

    • Avatar May 5, 2015 / 8:30 pm

      Teehee "I'm a mummy blogger and I'm proud"

      Thanks so much, Heledd. :) xx

  25. Avatar May 4, 2015 / 2:14 pm

    I love all the comments you have had on this Jenna. You are by no means plain and you are by no means ordinary. You are an incredibly good writer and a joy to read. I like Heledd's comment above – be proud of what you do. I am glad you are 'just a Mummy blogger' because I adore reading what you write.

    • Avatar May 5, 2015 / 8:33 pm

      I agree, the comments have been brilliant and I'm a tad overwhelmed by them! :)

      I am proud of what I do and I intend to stay that way, despite what anybody else things!

      Thank you for your kind comment. :) xx

  26. Avatar May 5, 2015 / 5:40 pm

    Well if you are 'just a mummy blogger' then you are one of my favourites! I see what you are saying, it is as if we only write about our children it is deemed less 'interesting' as some other blogs. I was interested by some of the things I'd heard at a few blogging conferences I went to as well. There was 'advice;' given out if you want to work with more brands or get noticed but I kind of think that I've been doing this a few years now so if there is something I'm not doing it is because I've chosen not to! You're writing is the most captivating thing about your blog, every time I sit down to read your posts I get sucked into the story and that is most definitely not plain or ordinary…in fact it is exceptional! xx

    • Avatar May 5, 2015 / 8:49 pm

      Aw, Hayley – that is so sweet of you to say. I'm honoured to be one of your favourites, thank you. :)

      I must admit, I think over the last few months I have been sucked in by everybody's 'advice' as to what I should be doing and writing on my blog. Because of that I lost my way somewhat but I feel like I've had an epiphany and now I've remembered why I started writing in the first place.

      Your comment really has made my day – thank you so much. :) xx

  27. Avatar May 5, 2015 / 8:34 pm

    Absolutely spot on, Michelle. I am so proud of my blog and all mummy bloggers – we rock!! :) xx

  28. Avatar May 5, 2015 / 10:46 pm

    Amazing post. It is absolutely okay to write about your honest experiences of life and to keep things real and true to who you are. That makes you the best kind of blogger :-) xxx

    • Avatar May 6, 2015 / 10:02 am

      Thank you, Maria. :)

      I'm going to blog for me, first and foremost, anything else is a bonus. :) xx

  29. Avatar May 6, 2015 / 2:59 pm

    Oh no, you mean to tell me I am not one of the cool kids again? I thought I did my share of not being cool when I was at school =P
    I think that parent blogs are the best, they are so wide ranging, honest, raw, inspiring, funny, supportive and everything else in between. I for one am proud to be 'just a mummy blogger' and sharing that 'catergory' with blogs like yours and many others I have come to love and read on a regular basis is just amazing.

    • Avatar May 6, 2015 / 3:53 pm

      Hahaha – oh snap! I thought I was a cool kid now, too! But apparently not! ;)

      I think you have just summed up parenting blogs very well – they definitely are incredibly versatile and I even read them for a long time before becoming a parent myself. I'm so pleased you are a proud mummy blogger too – I think we're a pretty rockin' bunch. Thank you for the kind comments about my blog too. :) xx

  30. Avatar May 6, 2015 / 8:46 pm

    I loved this Jenna! You're so blimmin' wise. You are a fantastic blogger and writer and being a mummy blogger is frigging awesome – I wish I was a half decent one but I'm working on it! Nicki @ ON THE CHANGING MAT

    • Avatar May 6, 2015 / 10:02 pm

      Thank you so much, Nicki! :)

      And by the way, you are way more than a 'half decent' mummy blogger already! xx

  31. Avatar May 10, 2015 / 2:57 pm

    I am a beauty blogger. And I love reading blogs about parenting. I think anyone that wants to have a baby will love it. I think it's very cool to be a mum and a mummy blogger at the same time. Everybody have their own interests and inspiration that they want to write about and that's fine. I don't think we should compare beauty, travel, lifestyle and mummy bloggers. That's all are completely different things. And it's also OK to be the mix of everything. There is nothing to worry about as long as you have readers that can relate to what you write and it makes them happy.
    Light as Butterfly

    • Avatar May 10, 2015 / 4:23 pm

      Thanks for the comment, Eva. It's nice to hear that from a non-mummy blogger. I think you're absolutely right – it doesn't really matter what our genre is (or if it's a mix of lots of things), if people are interested and like to read what we write then we are all doing something right. :) I think I'm tired of feeling like an 'underdog' of the blogging world. xx

  32. Avatar May 10, 2015 / 9:28 pm

    Oh darling Jenna. You are not plain or ordinary at all. You are the most gorgeous person and you always make me laugh so much. You write beautifully. Why should we label ourselves as mummy bloggers? I am a writer who writes about my life. And I just happen to be a mummy. But I certainly don't write purely about being a mummy. But even if I did then that is okay. Your blog is a wonderful expression of yourself. You should be proud to call yourself a mummy blogger. Because you are the most awesome mummy blogger around. Thanks for linking up with #SundaysStars beautiful. Hugs Mrs H xxxx

    • Avatar May 10, 2015 / 10:10 pm

      Thank you so much, Mrs H – you are too kind. I've come to accept that my blog may not be everyone's cup of tea. But so long as I enjoy writing the things I write – there will be others who enjoy reading it. I don't like labels very much, especially as I think 'mummy bloggers' are so diverse in style and content. Thanks again for such a lovely comment, it means a lot. :) xxx

  33. Avatar January 21, 2016 / 7:47 am

    It’s so competitive isn’t it! Ridiculous! Well I started off a few years ago as a beauty blogger, had a break and now am very firmly in the parenting blogger camp but am having way more fun and and way more “successful” now!x

    • Jenna January 21, 2016 / 2:18 pm

      I’m so pleased to hear that you are enjoying blogging, that’s the way it should be. :) xx

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